Versace

The Italian fashion house **Maison Versace**, founded in Milan in 1978 by **Gianni Versace**, is the epitome of **extravagance, sensuality, and the perfect fusion** of pop culture and classical art. Gianni, a visionary from Calabria, grew up surrounded by Greek mythology and Roman archaeology, which would shape his bold aesthetic for many years. He chose the iconic **Medusa logo** because it possessed the power to captivate people and make them irrevocably fall in love with his creations—an effect he desired for his fashion.

His designs were revolutionary in their celebration of stylistic clashes, such as the combination of leather and lace or the blend of glamour and punk elements. Versace invented the supermodel phenomenon by showcasing the world's most beautiful women as powerful icons in his opulent shows. His shocking creations, like the "Bondage" dress and the famous "Safety Pin Dress" that made Liz Hurley a star overnight, remain unforgettable.

Characteristic of the brand are the **lavish Barocco print** with golden ornaments and the innovative use of the lightweight **Oroton metallic fabric**. After Gianni's tragic death in 1997, his sister **Donatella Versace** took over the creative leadership and continued the legacy with unbroken strength. She modernized the brand's sex appeal and led Versace into a new millennium, in which the Versace woman continues to embody a **confident, bold, and uncompromising personality**. Versace is thus the story of a family saga that has forever redefined traditional Italian luxury through **rebellious glamour and pop art aesthetics**.