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The renowned luxury brand Bulgari was founded in Rome in 1884 by Sotirios Voulgaris, a Greek silversmith. Initially specializing in fine silverware, the company quickly evolved into a jeweler known for its opulent and colorful jewelry creations. Bulgari's style is heavily inspired by its Roman heritage and characterized by the bold use of precious stones, vibrant colors, and unique, voluminous forms. Iconic collections such as "Serpenti" and "B.zero1" reflect this aesthetic direction and are instantly recognizable. Since 2011, Bulgari has been part of the French luxury goods conglomerate LVMH (Moët Hennessy Louis Vuitton), which has further positioned the brand globally. Today, Bulgari is one of the world's leading luxury brands, not only in jewelry and watches, but also with perfumes, accessories, and a chain of luxury hotels. The brand remains highly relevant and sought after, as it combines tradition with modernity and appeals to a loyal clientele with its distinctive, glamorous style.