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Burberry was founded in 1856 by 21-year-old Thomas Burberry in Basingstoke, England. The brand is renowned for its weatherproof outdoor clothing and revolutionized the fashion industry with the invention of breathable gabardine fabric in 1879. Its most famous product is the trench coat, originally designed for British officers during the First World War. Another distinctive feature is the iconic check pattern, the Burberry Check, which has been a trademark of the brand since the 1920s. Burberry is a publicly traded company (Burberry Group PLC) headquartered in London, with its shares primarily held by institutional investors. The brand maintains its relevance by blending its British heritage with contemporary aesthetics. Under the direction of creative directors like Daniel Lee, classic elements are reimagined to appeal to a broad audience and ensure continued popularity with both longtime fans and new generations.