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The French fashion brand Chloé was founded in Paris in 1952 by the Egyptian-born Gaby Aghion. It is considered a pioneer of luxury ready-to-wear fashion, offering elegant, soft, and wearable clothing as an alternative to the rigid haute couture. Chloé's style is characterized by a feminine, romantic, and carefree aesthetic, often inspired by the bohemian look of the 1970s. Over the years, the brand has been shaped by talented designers such as Karl Lagerfeld, Stella McCartney, and Phoebe Philo, who have solidified its reputation for timeless, modern style. Today, Chloé is part of the Swiss luxury group Richemont. The brand is particularly known for its iconic handbags, such as the "Paddington" and "Faye," which became bestsellers in the 2000s. Chloé maintains its high relevance by combining flowing silhouettes with high-quality craftsmanship. It remains a highly sought-after brand, appealing to a clientele that appreciates a relaxed, elegant and feminine style.