Birdie/S

The story of the British luxury accessories house **Jimmy Choo** is inextricably linked to the glamour of the red carpet, even though it began in a small workshop in East London. It was founded **1996** by Malaysian master shoemaker **Jimmy Choo** and the visionary *Vogue* editor **Tamara Mellon**, who recognized the potential of his handcrafted creations for the fashion world. Since then, the brand's core has been **modern glamour** and the creation of shoes designed to visually lengthen legs and boost every woman's confidence. In particular, the sparkling, often rhinestone-encrusted **high heels** quickly became the epitome of Hollywood elegance, a reputation cemented by early customers like **Princess Diana** and later by pop culture icon Carrie Bradshaw in *Sex and the City*. This popularity propelled the label to rapid expansion into the global luxury league. In 2017, the company was acquired by the US-based Capri Holdings Limited (owner of Michael Kors), making Jimmy Choo one of the group's leading brands alongside Versace. Under the creative direction of Sandra Choi, the founder's niece, the brand remains true to its heritage, combining masterful craftsmanship with an unmistakable, cinematic style in its collections, which now also include bags and perfumes.